FitStudio about us

We believe in sweat equity. So much so that we give you Shop Your Way® points for working out. Cash those points in for savings at Sears and Kmart on the stuff that fuels your everyday life. And for athletes, like us, it’s all about having the right stuff. It might be a trusted treadmill or a lucky pair of running shoes. Whatever the case, it makes us greater. Our gear reviews help lead you toward the things that just might give you that edge. Don’t get us wrong-we know there are limits to what gear can do. It can’t make you crank out ten more reps or run an extra mile. But incentives can, which brings us back to good ol’ sweat equity. Here’s how to start building yours today.

Step 1. Join FitStudio, and connect a fitness tracking device or app.

Step 2. Work out, and start earning points.

Step 3. Save money when you shop!

Then, keep repeating steps 2 and 3 forever. It’s a vicious, virtuous cycle we’re proud of. Join in.

* Terms and restrictions apply. See Reward Points to learn more.
** Excludes Land’s End Inlet stores.

Exclusive FitStudio Programs

Your new body is weeks away. Our unique fitness programs consist of daily e-mails that outline the expert workout and nutrition tips that will help you lose weight, sculpt killer curves, and build fat-burning muscle. Choose a program that's compatible with your goals, and get started now!